The research from *2012 China Furniture Industry Trend and Investigation Analysis Report* shows that in 2010, both domestic sales and exports of the furniture industry achieved restorative growth, which can be described as gratifying progress. Among this, the contribution of branded furniture is particularly prominent. In terms of total industrial output value, the cumulative total industrial output value completed by enterprises above designated size in the furniture industry increased by 28.81% year-on-year, among which the total industrial output value of the wooden furniture manufacturing industry accounts for 57.62% of the total industrial output value of the furniture industry. In terms of domestic sales, the cumulative domestic sales rate of furniture from enterprises above designated size is 70.91%, an increase of 2.54 percentage points year-on-year. Among them, the domestic sales rate of products from the wooden furniture manufacturing industry is relatively high, reaching 77.03%. In terms of benefit indicators, the cumulative total profits and taxes realized by enterprises above designated size in the furniture industry increased by 47.63% year-on-year, and profit increased by 60.14%, with the growth rate hitting a record high. Among them, the profit growth rate of the wooden furniture manufacturing industry is faster than that of other sub-sectors, reaching 84.95%.
The research from *2012 China Furniture Industry Trend and Investigation Analysis Report* shows that in December 2010, China's export volume of furniture and its parts was 217,738,766 units (pieces or kilograms), an increase of 5,575,670 units (pieces or kilograms) compared with the previous month. The export value was 3,468,569,000 US dollars, an increase of 245,812,000 US dollars compared with the previous month. The average unit price was 15.93 US dollars per unit (piece or kilogram), an increase of 0.74 US dollars per unit (piece or kilogram) compared with the previous month. Compared with the same period in 2009, the export volume increased by 14,023,026 units (pieces or kilograms), a year-on-year increase of 6.88%; the export value increased by 380,359,000 US dollars, a year-on-year increase of 12.32%; the average unit price increased by 0.77 US dollars per unit (piece or kilogram), a year-on-year increase of 5.08%. From January to December 2010, China's total export volume of furniture and its parts was 2,355,985,551 units (pieces or kilograms), the total export value was 32,986,489,000 US dollars, and the average unit price was 14.00 US dollars per unit (piece or kilogram. Compared with the previous year, the export volume increased by 13.37%, the export value increased by 30.21%, and the average unit price increased by 14.86%.
The research from *2012 China Furniture Industry Trend and Investigation Analysis Report* shows that high growth rate coexists with low-level operation. Inherent capital fragility, coupled with dramatic changes in the international market, the awakening of domestic consumers' brand awareness, national policy requirements for environmental protection and low-carbon development, and the industrial integration of survival of the fittest, will lead the furniture industry to experience a large-scale brand reshuffle in the next 5 to 10 years. Furniture enterprises with no prominent core competitiveness, lack of brand advantages and chaotic management will be eliminated, and a large number of furniture brands will withdraw from public view.